Digital Marketing: What’s out there?

Did you know that more than 85% of American adults have access to the internet and use it every single day? Pew Research conducted a study in 2015 that showed only 15% of Americans didn’t use the internet. The World Wide Web has proven that the technical advantage is the easiest and fastest way to connect with people, acquire information and even shop! Which is why using digital marketing can greatly benefit your business or organization.

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There are so many options available for marketing your brand, products, events, or anything else that needs to be digitally exposed. Attaining a website and domain name is now easier than ever with the help of digital programs like WordPress, Weebly, Wix, GoDaddy and Network Solutions. Websites are cost-efficient with a world of opportunity for spreading information using graphics and virtual tours. There are no limitations to the amount of information you can include in a website.

mailchimp_logo1-300x180E-mail marketing is also a huge part of digital marketing in today’s modern world. Over 90% of the internet consumers check at least one e-mail account every day. E-mails are easy to navigate and offer on-demand navigation. Programs like MailChimp allow you to create a free e-mail account that can send up to 12,000 e-mails to 2,000 subscribers or less. MailChimp features include scheduled e-mails, mobile friendly software, campaigns, subscriber groups or lists and the option to link social media accounts. MailChimp also offers logistics so you can keep up with who is receiving and reading your e-mails. expects the number of e-mail users to reach 237 million by the year 2017.

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Social Media is the new big thing for internet marketing. Advertising through social media outlets is typically free, but paid ads can be as low as $5 per day. Popular social media platforms for marketing include Facebook (1.5 billion global active users), Twitter (over 1 billion global active users), Instagram (over 400 million users), YouTube (over 128 million American account holders) and Pinterest (nearly 25 million active users in the U.S.). These outlets work to serve a different purpose for specific audiences, but they all have one thing in common: they are great for providing interactive information and engagement.

The best part about digital marketing? It can be accessed anywhere at any time as long as you have an internet connection. 75.1% of the American population access the internet from their mobile phones.

Stay tuned to the Center for Technology Outreach Blog for more information on which digital marketing strategy might work best for you! For a better reference of the importance of digital marketing, visit