The Pew Research Center released yesterday the results of a nationwide survey of teens ages 13 to 17 regarding technology and social media use. A couple of points worth highlighting include:
- One-quarter (24%) of teens reported going online “almost constantly” while 92% reported going online daily. 34% of African-american teens reported going online “almost constantly” compared to 32% of Hispanic teens and 19% of white teens.
- Nearly three-quarters of teens have or have access to a smartphone. African-american (85%) teens are more likely to have a smartphone compared to white (71%) and Hispanic (71%) teens.
- Social media platforms most used by teens include Facebook (71% reported using Facebook most often), Instagram (20%), and Snapchat (11%).
- Middle and upper income teens lean toward Instagram and Snapchat while over 50% of lower income youth use Facebook most often.
- 11% of cell-owning teens reported using anonymous sharing or question apps such as Whisper, Yik Yak, Ask.fm, etc.). Of these, 16% reported being Hispanic compared to 7% African-american and 9% white.
Yep, these statistics confirm teens are truly digital natives. As local governments and businesses increase their online presence, it is important to keep in mind that not all age groups and/or demographics utilize Internet in similar ways.